All the Super Bowl Ads So Far, Ranked

In the spirit of “Who actually watches the game?,” here is our ranking of all the Super Bowl commercials we have been able to track down so far, from best to worst.

Ground rules: Only ads being shown on the national CBS broadcast during the game are eligible. Certain spots, including several advocating a boycott of Tesla and a number of CBS promos for its own primetime series, were omitted from this ranking.

Commercials not available beforehand or with a live component — including spots from FanDuel, TurboTax, the Foundation to Combat Antisemitism and the controversial Chinese e-commerce company Temu — will be added after the game. (If Travis Kelce proposes to Taylor Swift in a surprise ad for The Knot, we will probably have our winner.)

The Best of the Bunch

These are the ones we’ll remember for at least a day or two.

BMW

Christopher Walken makes fun of people making fun of Christopher Walken, with a cameo performance by the Super Bowl halftime star Usher. As always, he walks the walk.