The long-building and increasingly testy rap beef between Kendrick Lamar and Drake exploded into full-bore acrimony and unverifiable accusations over the weekend with the rapid-fire release of multiple songs littered with attacks regarding race, appropriation, sexual and physical abuse, body image, misogyny, hypocrisy, generational trauma and more.
Most relentless was Lamar, a Pulitzer Prize winner from Compton who tends toward the isolated and considered but has now released four verbose and conceptual diss tracks — totaling more than 20 minutes of new music — targeting Drake in the last week, including three since Friday.
Each racked up millions of streams and the three that were made available commercially — “Euphoria,” “Meet the Grahams” and “Not Like Us” — are expected to land near the top of next week’s Billboard singles chart, while seeming to, at least momentarily, shift the public perception of Drake, long a maestro of the online public arena and meme ecosystem.
In between, on Friday night, Drake released his own broadside against Lamar — plus a smattering of other recent challengers — in a teasing Instagram interlude plus a three-part track and elaborate music video titled “Family Matters,” in which he referred to his rival as a fake activist and attempted to expose friction and alleged abuse in Lamar’s romantic relationship.
But that song was followed within half an hour by Lamar’s “Meet the Grahams,” an ominous extended address to the parents and young son of Drake, born Aubrey Graham, in which Lamar refers to his rival rapper as a liar and “pervert” who “should die” in order to make the world safer for women.
Lamar also seemed to assert that Drake had more than a decade ago fathered a secret daughter — echoing the big reveal of his son from Drake’s last headline rap beef — a claim Drake quickly denied on Instagram before hitting back in another song on Sunday. (Neither man has addressed the full array of rapped allegations directly.)
